With a bit of technical wizardry, you can even stream to multiple platforms at the same time. Posting to other locations can have the added benefit of keeping your content accessible if your website should experience any unplanned downtime. A regular presence on YouTube will gain you a larger following, and posting edited versions of your live streams will contribute to this. It can then also form part of your content output on these other platforms. This means that your video can be accessed by a much larger audience and is much more likely to appear in search results. Videos streamed on YouTube, Facebook, and other platforms that offer VOD streaming can be easily downloaded and then uploaded to other locations. The first port of call when repurposing content should be to extract the video and publish it on other online platforms. Wowza can offer loads of helpful tools to help you repurpose your live content, and give it a brand new lease of life. This can be achieved in a variety of ways.Īfter all, most of the hard work has already been done. In fact, live videos are most effective when their impact can be felt even after the camera has stopped rolling. The beauty of a live stream is that it creates a sense of urgency and commands people’s attention to your brand.īut a live stream doesn’t need to disappear the second it finishes. ![]() There are many reasons businesses utilize live videos to boost their marketing strategies, and a lot of effort goes into getting them right.
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